Monday, August 19, 2013

CBS Radio Moving From Burbs to Philly

by Peter Van Allen, Reporter- Philadelphia Business Journal

CBS Radio’s planned move of radio stations from the suburbs will mean a gain of 100 employees in the city of Philadelphia, an executive for the stations said Wednesday.
It’s part of a plan to consolidate CBS’s three area sites into two.
Under the plan, WPHT and WOGL will move from 2 Bala Plaza in Bala Cynwyd, Pa., to 400 Market St. by late spring of next year. WIP, which has AM and FM signals, will remain at 400 Market St.
KYW NewsRadio will move its studios from 400 Market St. to 1555 Hamilton St., joining CBS 3. That move will take place by mid-January — and reunites two news properties that until 2006 had been in the same building, on what is now the site of the National Museum of American Jewish History.
In recent years, on-air personalities on CBS3 have increasingly been featured on radio and vice versa. The move will hasten that process, Marc Rayfield, market manager for CBS Radio, said.
“From a synergy standpoint, being in the same building, things can happen. Right now, [managers] know one another, but the producers and reporters may not know one another,” Rayfield said. “It only makes sense.”
In all, CBS Radio will have 300 full-time employees and about 150 part-timers in the city of Philadelphia. CBS 3 has an additional 200 people.
As reported in today’s Daily News, some employees in the Bala office were not happy about the move since it would entail paying Philadelphia city-wage tax and additional parking or transportation costs.
Rayfield said some employees will receive an adjustment in compensation and/or provisions for parking.

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