Monday, January 5, 2015

Keystone Unveils VEVA, Blue Bell, PA Office Complex

by Steve Lubetkin,

Keystone Property Group is banking on dramatic design and amenity upgrades to attract tenants to VEVA, its 425,000-square -foot office complex in Blue Bell, PA. The reinvented space, formerly known as Sentry Park West, has been upgraded and revamped into a contemporary office campus designed to compete with more recent urban core developments.

“We had purchased five buildings in 2013 and had the opportunity to purchase two more buildings, and this gave us the opportunity to make it a cohesive park,” Keystone partner Richard Gottlieb tells exclusively. “VEVA builds upon our earlier efforts to create a state-of-the-art business environment at this address. We are effectively taking our vision to the next level with VEVA, which combines best-in-class office space with an environment that will better promote vision, collaboration, and great ideas.”

VEVA’s reinvention is based on Keystone’s approach to integrating modern lifestyle design and inviting common spaces with the park’s workspace offerings.

Richard Gottlieb, partner at Keystone Property Group

 “At VEVA, we’ve created the workplace of tomorrow — a tenant experience that will attract and connect with today’s forward-thinking businesses,” says Bill Glazer, president of Keystone Property Group. “Businesses in the region have long been attracted to this complex due to its accessible location and high-quality office space. However, the grand-scale upgrades we’ve made will inspire a higher level of creativity, productivity, collaboration and imagination.”

Included in VEVA’s offerings are: A reinvented plaza and public pavilion; a unique array of ambient lighting; enhanced inter-and-intranet connectivity; redesigned building entrances; and upgraded furniture and room design. The complex also features a premium fitness and wellness facility, modern cafĂ© and lounge, a state of the art conferencing facility and collaborative outdoor “green” workspaces.

Currently, VEVA is approximately 83% leased, with such tenants as CIGNA, Citizens Bank, Fiberlink Communications, inVentiv Health Clinical, Morgan Stanley Smith Barney and Fesnak and Associates.
Full story (with audio interview):

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