Monday, July 25, 2016

Primark Opens In At PREIT’s Willow Grove Park Mall

by Steve Lubetkin,
Primark, a European fashion retailer, has joined the tenant roster at PREIT’s Willow Grove Park Mall in the Philadelphia suburb of Willow Grove, PA. It’s the second Primark location in the Philadelphia region and the fifth in the Northeastern United States.

As previously reported by, Primark’s arrival in the mall was announced in March 2015 as part of PREIT’s strategic repositioning of the tenant mix at several of its malls.

Primark is one of the largest clothing retailers in Europe, offering up-to-the-minute styles at value-for-money prices. In Willow Grove Park Mall, the store will occupy 58,300 square feet space previously leased by Sears on the second and third floors of the southwest side of the mall.

“Retailers like Primark, delivering fashion and value that is limited to the brick-and-mortar format, are in high demand in today’s retail environment, meeting the evolving needs of consumers.  New anchors, along with a unique roster of retailers, diverse dining, entertainment and experiential offerings are the keys to success in today’s mall setting,” says PREIT (NYSE: PEI) today announced the grand opening of, CEO of PREIT. “By capitalizing on our concentration in sought-after markets, like Philadelphia, our properties attract new and exciting merchants, of which Primark’s second Philadelphia location is a prime example.”

As consumer shopping behaviors continue to fuel the evolution of the mall, PREIT is differentiating the shopper experience by bringing new, diversified tenants to its properties. Over the past several years, the company has focused on strategic anchor redevelopment, enhancing its portfolio quality with the addition of niche retailers and “retailtainment” offerings.

Earlier this year, PREIT executed a lease to bring DICK’s Sporting Goods and Field & Stream to its Viewmont Mall in Scranton, PA, as well as Round 1 Entertainment – offering billiards, ping pong and bowling – at its Exton Square Mall. Additionally, the company announced the development of a LEGOLAND Discovery Center at the Plymouth Meeting Mall, marking one of nine locations in the country and the only one in the state.

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