Turn5 transforms former supermarket into expanded call center

By Michelle Caffrey  – Reporter, Philadelphia Business Journal
A former supermarket in Montgomery County is now home to a fast-growing e-commerce company. Turn5, which focuses on aftermarket auto products for niche brands, opened a new contact center in Pottstown last week.

Triple the size of its previous facility in the same town, the new 15,000 square-foot center provides more space to the 80 employees based there and offers room to grow, said CEO Steve Voudouris.

“We were busting at the seems,” he said.

To transform the former grocery store on Robinson Street into an office where staff can chat or talk to customers and reflective of its brand took a lot of work.

Turn5’s online brands sell aftermarket parts for American muscle cars, trucks and Jeeps – though a big part of their work involves filming installation tutorials and reviews. Its headquarters in Paoli has ample garage space to do so, and the contact center in Malvern is equipped with its own garage to give customer service employees hand-on experience.

Now the new Pottstown facility also has a garage, a change from the former call center, as well as a video production set, a product lab, an open-office plan and huddle spaces.

Voudouris said when Turn5 took over the building, it had to dial back the intense lighting left over from the building’s grocery store days. Then the company added its own twist, including a handmade light fixture suspended from a tire. To pay homage to both its past and future, the company had a 10-foot-tall, street-legal shopping cart vehicle on hand at its ribbon cutting event last week.
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