Wednesday, November 10, 2010

Krispy Kreme opening this week in Northeast Philadelphia

"Krispy Kreme Doughnuts is back in the Philadelphia market.

After a five-year absence, a new local franchisee will open the first Krispy Kreme Tuesday at 6 a.m.

The store will be at 7855 Oxford Ave. in Fox Chase.

The franchise group, Dough Nuts for Doughnuts LLC, has development rights for southeastern Pennsylvania, South Jersey and northern Delaware. It is led by Keith Morgan, former CEO of Horsham, Pa.-based AAMCO Transmissions, and Brian Zaslow, a former vice president of marketing at Philadelphia-based Aramark.

Krispy Kreme Doughnut Corp. (NYSE:KKD), which is based in Winston-Salem, N.C., has 560 locations worldwide.

An earlier effort to expand in the Philadelphia market ended in December 2005, after a Chapter 11 bankruptcy filing and the closure of four area stores.

At the new location, customers will be enticed with a 24-hour drive-through window and promotional gifts."

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