Wednesday, November 17, 2010

Mitchell & Ness opening new Phila. store

"Mitchell & Ness Nostalgia Co. in Philadelphia will open a “flagship” location Nov. 19, the company said Thursday.

The new, 2,800-square-foot store will be at 1201 Chestnut St. in Center City, about a block from its current location, which will close after the holidays.

It will feature two floors of authentic, vintage sports apparel from Major League Baseball, the National Basketball Association, National Football League, National Hockey League and college sports. The store will also feature historic sports images and memorabilia, plus a new-school touch, the playing of classic sports footage on 47-inch, flat-screen televisions.

Mitchell & Ness was founded in 1904 as a golf-and-tennis company by Frank P. Mitchell, a tennis-and-wrestling champion, and Charles M. Ness, a Scottish golfer, according to the company’s online history. At various times, it provided uniforms for the Philadelphia Eagles, as well as the Athletics and Phillies baseball teams.

Inspired by a customer, in 1983 the company created Mitchell & Ness Nostalgia Co. to recreate authentic “throwback” jerseys. In 1987, Sports Illustrated featured Mitchell & Ness in an article, “Baseball flannels are hot.” In 1988, Major League Baseball created its Authentic Cooperstown Collection, giving Mitchell & Ness exclusive permission to make vintage jerseys. The NBA, NFL and NHL all followed suit, granting Mitchell & Ness licensing deals."

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