Sunday, May 15, 2016

Its Presidential City Redevelopment Moving Forward, Post Brothers Opens Sora Pool Club At Complex

by Steve Lubetkin,
Post Brothers, which has been redeveloping some signature properties in key metropolitan markets, moved a step closer to completion of its redevelopment at the Presidential City apartment complex off City Line Avenue with the opening of the Sora Pool Club, its signature pool club resort and leisure space at the property.

The centerpiece of the historic four-building residential redevelopment, Sora Pool Club provides residents with an unusually elaborate upscale experience.

As previously reported by, Presidential City, located at 3900 City Avenue,  is comprised of four high-rise towers that offer an unparalleled diverse selection of apartment layouts. In 2014, Post Brothers launched its plan to perform full gut renovations to each of the four buildings, transforming them into luxurious, high-efficiency residences that provide a rare mix of quality, accessibility and value. Among them is the first tower, The Washington, which is now almost fully leased, and the most recently renovated tower, The Madison, which opened in the spring.

“With Sora Pool Club, we envisioned a uniquely sophisticated environment that would provide residents with a vacation atmosphere just steps from their apartments,” says Michael Pestronk, CEO and cofounder of Post Brothers. “From the reception that Sora has received, it’s clear that belief in this concept has been validated. Given the unique layout and sheer size of the Presidential City complex, there’s an experience here that simply cannot be duplicated anywhere in Philadelphia.”

Sora includes three outdoor temperature controlled saltwater swimming pools — open year-round — including a 75-foot Olympic-sized lap pool, where residents can swim at their leisure; a center lounge pool; and a play pool, for children and family activities. The pools will be surrounded by a sundeck area, with waterside cabanas, a full outdoor kitchen area and eight grilling stations. Residents also enjoy a new rooftop lounge overlooking the pool club, which is available for social gatherings and spontaneous events.

Indoors, Sora features a world-class wellness center equipped with top-of-the-line exercise equipment; residents have the option to attend 35 free “Post Fit” fitness classes on a weekly basis, including bootcamp classes, spinning, yoga, Pilates, Zumba and personal training services. Residents can also schedule facials, massages and other holistic personal services by appointment at Sora Pool Club’s Spa, which includes tanning beds, dry sauna and a co-ed steam room.

A fully stocked and tended juice bar will also open in early summer 2016 in Sora’s lobby. Additional recreation services include yoga and Zen gardens, multiple dog parks, basketball courts and daycare.

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