Friday, November 1, 2019

Victory Brewing Co. Expands Footprint to Downtown Philadelphia

Victory Brewing Co. signed a lease in downtown Philadelphia for a new, 14,000-square-foot state-of-the-art brewery and taproom in Center City's Logan Square.

The taproom at 1776 Benjamin Franklin Parkway will feature a production brewing system, scratch kitchen, three bars, street level outdoor seating and a rooftop patio.

Victory Co-Founder Bill Covaleski said in a statement, "Victory's leadership position in craft beer since 1996 affords us a long perspective on the evolution of this movement and encourages us that now is the time to roll up our sleeves and start brewing in Philadelphia."

Victory rebranded its entire lineup in 2019, and launched new brands like Twisted Monkey and Cloud Walker. (Victory Brewing Co.)
The new two-level facility adds to Victory's other Pennsylvania locations in Parkesburg, Downingtown and Kennett Square. A collaboration between Victory and architecture firm Gerner Kronick + Valcarcel designed the Center City taproom.

The property is owned by local investment and development firm Pearl Properties.

"Victory is one of the iconic brands born out of eastern Pennsylvania. We are so excited to partner with Victory to bring new energy to this building and to the entire Center City area," Reed Slogoff, principal of Pearl Properties, said in statement.

The facility, which will have two indoor bars and one outside bars, is slated to open in the fourth quarter of 2020.
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